Lights
Swedish Match is the market leader in a number of markets for matches and fire related products. Whether for a barbeque, or lighting a fire in the fireplace, or for lighting up a cigar, Swedish Match has a product for any lighting need.
For matches, the brands are mostly local, and have leading positions in their home markets. More well-known match related brands include Solstickan, Three Stars, Fiat Lux, and Redheads. The main Swedish Match brand for lighters is Cricket, recognized as one of the leading quality disposable lighters throughout Russia and Europe and other parts of the world.
Operational highlights 2007: 
- Sales declined by 2 percent.
- Operating profit increased by 1 percent.
- Operating margin reached 17.1 percent for the year.
Main brands:
Solstickan, Fiat Lux, Swan, Tres Estrellas, Feudor, Redheads, Cricket
Main markets:
Russia, Brazil, Sweden, France, the UK, Australia
Production units:
Sweden, Brazil, Bulgaria, the Philippines, the Netherlands
Outlook
The Lights product area is able to generate good cash flow and profitability. The Company will strive to defend and strengthen its positions in key markets, in the coming years. Swedish Match will continue to focus on marketing its Cricket brand disposable lighters and utility lighter products. The Company will also work to improve its product positioning for its other fire related products with, for example, innovative package design.