Communications Policy
Communication is a strategic management issue within Swedish Match. The Swedish Match Corporate Communications Policy is an important aspect of our continual efforts to leverage of Swedish Match’s strong financial brand and equity story.
The main purpose of Swedish Match's Corporate Communications Policy is to establish guidelines for supporting the Company’s business objectives with communication, create leverage of Swedish Match’s brand equity and strengthen the confidence in Swedish Match.
The Corporate Communications Policy provides guidelines for how Swedish Match's managers should act in their daily communications with employees and external stakeholders. It primarily covers objectives, division of responsibilities and general guidelines for communicating with various target groups. The policy also establishes who can act as a spokesperson for the Group.
Corporate Communications Policy in PDF