Meet the board
Meet the Swedish Match Board of Directors in personal interviews. Read about each member's background and the knowledge and experience they contribute to the Board's work.
"With strategy and the customer in focus"
The fact that as a ten-year-old he sold cigarettes and other tobacco products in his family's kiosk in Västerås was perhaps not the Nominating committee's primary criterion for proposing Conny Karlsson as Chairman of the Swedish Match Board.
Nevertheless, it was an experience that gave him a professional orientation: fast-moving consumer goods, customer focus and profit.
Read more about Conny Karlsson
Brands and consumers decisive
With more than 20 years in the American tobacco industry, Charles A. Blixt has solid experience of the American market and tobacco sector. As a newly elected member of the Board of Swedish Match, he hopes to be able to contribute to the companys growth in the US and in other markets outside Scandinavia.
Read more about Charles A. Blixt
Product development secures future success
"Swedish Match is a company for the 21st Century. It has the potential to lead the way in offering consumers alternative products for enjoying tobacco." So says the Group's newly elected Board member, Englishman Andrew Cripps, who has an impressive track record from his 22 years of working for the world's leading tobacco companies.
Read more about Andrew Cripps
“Challenges are the best thing I know”
Karen Guerra, an internationally experienced company manager with more than 20 years in leading positions within Colgate-Palmolive, is now a board member at Swedish Match.
Read more about Karen Guerra
Brands help us to grow
After a long career within the food industry, Board member Arne Jurbrant’s key concerns are consumer products and brands. He describes the work of the Board of Directors as a constantly ongoing process with changing goals, which is motivated by the results of strategies.
Read more about Arne Jurbrant
Consumer insight essential for future growth
"The most important issue for Swedish Match is ensuring growth," says Board member Kersti Strandqvist. "In order to succeed, Swedish Match needs to identify what generates major growth long term, and become even better at understanding what makes consumers buy and test new products."
Read more about Kersti Strandqvist
Tolerant attitudes on our Board
Tolerance, constructive discussions and mutual respect. That is the summary made by Meg Tivéus, one of the Directors who has spent most time on the Board. She is an acknowledged pragmatist, with extensive experience of both operational work and corporate governance. Matters involving corporate expansion are close to her heart and she emphasizes the United States as an important market to make progress in.
Read more about Meg Tivéus